Worn by the water
Vince's Barcelona Jelly Sandal is built for movement and indifference to the elements. We took that literally. The entire visual direction was built around water, rock, and the kind of light you only get when the sea is close and the wind is already moving.
Black and white frames sit alongside colour throughout the series. The contrast was intentional. It gives the sandal two registers: something elemental and timeless in monochrome, something immediate and sun-soaked in colour.
The sandal was shot in isolation and in motion. On stone, submerged, held against crashing waves. Each frame treats the product as something that belongs in this environment rather than something placed inside it.
Scale and proximity were used throughout to shift the viewer's relationship with the object. Some frames make the sandal feel monumental. Others make it feel intimate. The result is a campaign that holds across formats without ever feeling like it was built for just one.
A sandal that earns its environment
The output is a full campaign series with enough range to cover hero imagery, editorial, and social without losing visual coherence. Every frame comes from the same place, the same light, the same logic.
From one location and one creative direction, a body of work that gives the product a world to live in. Tactile, coastal, and built to last beyond the season.
Ready to see what's possible?
